מצגת בת 29 שקופיות, באנגלית העוסקת בחברת לנקום The Market – History •         Until 1997 the body care market (globally & locally) was characterized by slow growth and small number of products.
•         Since then, all companies competing in the market commenced to take special care to women’s wants and needs. Consequently, niche products began to appear and became a global trend.
•         Example to that point is firming, exfoliating, anti-ageing etc.
•         These became the catalyst and the main growing opportunities of the Bodycare market.
•         The global cosmetic market is valued by $110B.
•         According to BDI, the local cosmetic market is valued by $400M.
•         The care products constitutes 27% of the local cosmetic market.
•         The Bodycare market is consider to be
6 % of the care products market (worth of $7M).