TITLE – Advertising in the internet Main idea – The ultimate marketing machine – Advertising is becoming less wasteful and its value measurable.
Internet marketing seo advertising blossoms –  Google helps website owners to advertise by a search engine optimizer(SEO) An integrated  Model of advertising clutter in offline and online media – online media and offline media are different in various aspects.
Brief summary –  The ultimate marketing machine – this article deals with the statement that the offline media is wasted and because of that, advertiser will prefer to advertise in the internet. The internet is the ultimate marketing machine because in this kind of advertising the advertisers will pay only for real and measurable actions by the consumers such as clicking on a web link. By contrast to the offline advertising the models in the internet are based on consumers themselves taking the initiative by showing up voluntarily and interacting with what they find online. The conclusion is that Advertising in the internet is much more efficient than traditional marketing for many advertisers. An integrated  Model of advertising clutter in offline and online media – this article deals with the differences between online media & offline media in terms of audience control and advertiser control. In the online media there are a lot of ads & clutter and the users are captive ,they have no control over  what they can do or see because the pop-ups  freezes  the screen while in the offline media the audience can easily avoid the commercials using a remote control (zipping) or by living the room or just  turning off.  Biological aspects, the consumer simply won't be able to remember a lot of ads due to their limited memory capacity.
Internet marketing seo advertising blossoms-this article begins with all the history of the internet, from the first mail till today- Google. The article also tells us about Google-the largest advertising agency of the earth and their method of advertising.  In addition we see the difficult thing that Google deals with, such as: to find the proper balance between what define as overly aggressive and truly illegal, finally the article gives us some tips when selecting internet marketing for our new website. Similarity – The internet marketing is growing faster than other types of media.
Difference –  One of the articles shows us how advertising create negative effects while the other articles show us also the good sides. Bibliographical
1 . Leyden, Joel .(2007,October). Israel News Agency, Internet Marketing SEO Advertising   Blossoms. http://www.israelnewsagency.com Available on nov.9 2008.
2 . (2006,june 6).The economist print edition. The ultimate marketing machine.  http://www.economist.com Available on nov.9
.2008
MaCann Kim,Ha Louisa.(2008).An integrated .3
Model of advertising clutter in offline and online media. international  journal of advertising ,vol. no. 4 , 569-592.,27